The Kooperativa insurance company has been operating on the Czech market for three decades and offers all the standard types of insurance for individuals, small businesses, and major enterprises. It is a member of the Vienna Insurance Group, a leading insurance group in Central and Eastern Europe, which serves over 2.5 million customers and employs almost 4,000 people.
Stakeholders‘ dialogueTo validate the CSR strategy and aiming to reflect the current situation concerning the issue of sustainability and society as a whole we carried out a complete stakeholders' dialogue in cooperation with experienced consultants.
Like the entire VIG Group, we work with the Sustainable Development Goals (SDGs) adopted at the UN Summit in September 2015, as well as on the Principles of Sustainable Development in the Insurance Industry.
Anyone interested in yoga - experienced yogi or a beginner - can spend Friday morning with on-line yoga led by YOGAME studio teachers. All classes are also recorded and available in the on-line library.
On average, 20 colleagues attend each class.
Together with Nevypusť duši organisation we hosted online and live seminars on current topics of mental health and psychological well-being and made practical psycho-hygiene techniques, relaxation techniques and tools to recognize and work with occupational burnout available to all employees.
Over 200 employees attended the mental health seminars.
All employees who were vaccinated against Covid-19 received a special financial bonus of CZK 3,000 to their BenefitPlus card to be used for further health care.
We help balance the chances of people with health impairment or who are socially disadvantaged, and we look for ways to prevent such cases. Whether they are single parents, seniors, or people with disabilities, we always try to provide meaningful, long-term assistance.
The Kooperativa Insurance Company Foundation is a socially responsible entity whose purpose is to invest in publicly beneficial topics and thus fulfil its mission. As the founder of the Foundation is a commercial entity, its founder is interested in ensuring that the strategic focus of the Foundation is in line with its business priorities and that these objectives and priorities complement each other effectively.
With regard to CSR priorities, the Foundation's new focus is on prevention.
Prevention is a hallmark of the insurance company.
Prevention is always cheaper and more beneficial than dealing with the consequences of risky behaviour or neglect of a preventive approach. This brings a significant impact on improving the quality of life and society.
Prevention is the key to responsible behaviour.
Prevention is an important factor in determining the foundation's cooperation with selected entities and related activities.
Prevention is a key parameter for monitoring the impact of all foundation activities.
To align the objectives of the Kooperativa Foundation with the principles of socially responsible business of the insurance company Kooperativa as its founder, three pillars were defined that will cover most of the foundation's activities: seniors and health, innovation and environment.
We use a system of grant management as a mean to effectively meet our goals in cooperation with non-profit organisations, to monitor the impact of invested funds and their activities, and as a basis for meaningful reporting. Thanks to transparent rules, we can monitor and effectively evaluate results and impacts on an ongoing basis.
We use the closed grant procedure for larger-scale, long-term projects and for strategic partners. It allows us to approach a defined range of potential partners with an offer of a framework-defined cooperation. The open grant procedure is an effective way to reach a broad group of stakeholders, especially for short-term cooperation and testing of previously unknown entities. In 2021, an open grant procedure on the topic of "loneliness of the elderly and intergenerational connections" was held. The pandemic has been a major test for many of us, and for the elderly the feeling of insecurity and loneliness is a daily reality. The procedure supported 13 out of 66 applications received, totalling CZK 1 004 800. More information on the website.
In the middle of the year, we started to cooperate with the VIA Foundation, which runs the Darujme.cz portal. Thanks to this, employee collections were simplified. It is now possible to donate online, to receive a donation receipt immediately, which can be applied in the tax return for the year. The option to enter a recurring donation is also available.
The very first fundraiser we held through Darujme.cz showed that we can help very quickly. Our colleagues donated CZK 1.7 million to help people affected by the tornado in South Moravia, and our holding company VIG also contributed CZK 1.7 million. In addition, the Kooperativa Foundation sent another CZK 2 million to the affected areas. Some of the employees went to the South Moravian municipalities to help physically.
All of our activities would not be possible without partners from the non-profit sector. They help us understand the issues of people who have not been so fortunate in life. They also provide us with tools and opportunities to support individuals and entire families and prevent further negative phenomena. During the year there have been several changes - with the Foundation's new strategy, many partnerships have been revised and some collaborations have been terminated. We have also entered in new partnerships in 2021, which we will report on soon - when we will have launched joint activities.
Kooperativa employees have played and continue to play an important role in our efforts to help those in need. This year, they were actively involved in helping others in Prague and the regions through volunteer days, material and financial collections and other traditional Kooperativa Foundation projects. The Foundation rewards each such effort in the form of financial collections by doubling the amount raised.
In 2021, due to government restrictions related to the COVID-19 pandemic, we opened one exhibition at the Kooperativa Gallery from June to December, which was visited by 7,808 people.
Sulická - a home for people with disabilities - staff helps to prepare the Inside Out Ball, Welcoming Summer and Pumpkin Patch.
Hluboš Chateau - help with the interior and exterior of the former summer residence of T. G. Masaryk.
Contribution of CZK 500,000 from the Kooperativa Foundation was made to Stebno village for the reconstruction of the park and the church of St. John the Baptist which was destroyed by strong winds, on the initiative of the employees of the Prague Agency.
Collection of bicycles, scooters and sports equipment 25 bicycles, 2 scooters and 2 pairs of roller skates - were collected among the Agency's employees and then distributed to the needy in the employees' neighbourhood and to Prostor+ and Bikes for Africa.
Helping to organise and participate in the charity project Běhejme a pomáhejme útulkům (Let's Run and Help Shelters) to support abandoned and abused animals.
Material collection of smartphones and laptops for families with children in difficult situations through Prostor+.
In 2019, the Apollon project was born with the aim of doing things DIFFERENT WAY. Not to particularly do more, but differently and smartly. Above all, work should be fun. The project was based on four main pillars: People and Communication, Processes, Motivation and Social Responsibility. For example, this video was created as part of the project. Gradually, the principles of the project were incorporated into the Agency's structures and day-to-day activities so that the project was terminated.
However, selected staff members continue to work on social responsibility and sustainability activities in their regular agenda. The Agency continues to support NGOs, volunteer days and help those in need. As well, it is significantly involved in central CSR activities such as the Run for Paraple or the material collection for the Single Mothers Club. Thanks to the Tree for a Better Life project, Agency Prague employees supported the Nové háro, Paprsek Children's Centre, Zahrada Integration Centre, Kolpingova rodina, Šafrán dětem, Klokánek and the Pečovatel Foundation with a total of CZK 60,000.
The Report on Corporate Social Responsibility and Sustainability 2021 was prepared after a year-long collection of relevant data, consultations with all involved parts of the insurance company, and communication with relevant stakeholders. It contains information about the implementation of all parts of the CSR strategy - prevention and responsible business, ecology and sustainability, diversity and flexibility in relation to employees, and philanthropy. An extension of the report this year was a stakeholders' dialogue to help us better understand our stakeholders' approach to our sustainability and responsibility strategy. As in previous years, we based our reporting on the internationally recognised GRI (Global Reporting Initiative) methodology, in the "Core" scope.
The Reporting Principles (GRI 101 indicators) define the basic information on reporting in the Report and are listed below. The information in the Report is linked in content to the Company's 2021 Annual Report, which can be found on the website here. We issue the Report under the obligation to disclose non-financial information imposed by Directive 2014/95/EU of the European Parliament and of the Council on non-financial reporting. The data reported is for the period from 1 January 2021 to 31 December 2021 and is not verified by an external auditor.
If you have any ideas, recommendations or feedback regarding the Report on Corporate Social Responsibility and Sustainability 2020 or corporate social responsibility at Kooperativa in general, please write to us at odpovednafirma@koop.cz.
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Kooperativa is a fair, strong, and important company; however, we want to be more than that. We would like our imprint and everything that we do to be considerate of the surroundings, helpful to people, friendly, and empathetic. We want to help and we will get ourselves involved, because we believe it is worth it and that life can be better.